4 Qualifying Questions for Selecting a Great Website Design Company
Selecting a web design company is a task that should not be taken lightly. Because your website is the online face of your company as well as your online salesperson, clear thinking and careful planning is critical to a successful site. To help you select a company, here are four questions that will help you determine the best web design company for your project.
- Does the company work with you, not just for you?
Are they committed to working with you to build a website that will achieve the business objectives that you have defined at the beginning of the project? They should have a project meeting with you at the very beginning (before presenting design ideas) to clearly define objectives and messaging of the website. That first meeting should also include setting up regular subsequent meetings to go over the progress as the site it built.
- Do they incorporate up-to-date website design?
Have they established web design best practices to ensure a mobile-responsive website that is both visually appealing and compelling so that it leads the visitor through the buyer’s journey to conversion? Is the web design company up-to-date on all search engine algorithms and able to fully optimize your site for best ranking? Does the company help you develop a complete brand identity and a message that will help position you as a leader in your industry?
- What are their qualifications?
You want to be sure that the company to which you are entrusting your business contains skilled professionals who have experience in both their methods and the industry. Ask how long they have been in business, what criteria they use to select their employees, how they stay on top of the technology and what particularly significant projects they have worked on.
- Do they have an impressive track record?
Ask to see a list of their satisfied customers. Evaluate the client websites to ensure the web design company has produced sites similar to the type you want. A reliable web design company will have a long list of repeat customers and will be happy to share that list with you, right down to letting you call them for references.
By asking qualifying questions before you start work, you can be assured of hiring an effective web design agency that will help you build a website that will achieve your objectives.
To learn more about great web design, download KEO Marketing’s free Marketer’s Guide titled “5 Strategic Approaches to Website Design and Development for Increased Conversions.”
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.