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B2B CMOs Should Invest in These Marketing Innovations

marketing innovationChanges in technology means business to business (B2B) marketers need to continually evolve with innovation. Working with an experienced B2B marketing agency gives you a business partner experienced in rapidly evolving technology who can help you connect with your target audience. In addition, a recent article suggests B2B CMOs should invest in these innovations to increase lead generation conversion.

Mobile tech

According to a study conducted by Millward Brown Digital in partnership with Google, 42 percent of B2B purchasers use a mobile device in their buying research process, an increase of over 91 percent in the past two years. At the very least B2B companies must ensure their website is responsive and optimize emails so they display properly on mobile devices. Look for ways to push content out to customers and convert leads through mobile channels. Text message campaigns and custom branded mobile apps are strategies B2B companies should pursue to reach prospects.


Marketing Land shares that 76 percent of B2B marketers are currently using video in their lead generation efforts because it is a tool that can increase conversion by a large margin. B2B marketers need to be creative on how they reach buyers searching for solutions through video. Clear messaging and visuals can help explain complex B2B products and put a human face to your services. Investing in creating a library of video content can showcase your company’s personality and bring awareness to your brand.

KEO Marketing, a leading inbound marketing agency, can help you incorporate innovation into your long-term digital strategy. Expand your digital marketing program with cutting edge tools that help you stay ahead of your competition.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.