Using LinkedIn for Lead Generation
Social media platforms in today’s digital age are vast and far-reaching, with new ones popping up seemingly every day. It can be overwhelming to decide which platforms to implement into your existing digital marketing strategy. It’s best to focus on the channels that offer the best potential for collecting leads. Overextending across multiple platforms without any real strategy or analytics can be a waste of effort.
According to a recent study from the Content Marketing Institute, 94 percent of B2B companies use LinkedIn as part of their social media marketing strategy. LinkedIn is a natural fit because it allows you to build a presence around thought leadership content and specifically target that content to your audience. LinkedIn offers the following additional advantages for B2B marketers:
- It gives you the ability to create an ‘owned’ presence or hub within your company page channel.
- A large majority of professionals are members of LinkedIn, which means B2B marketers can reach industry prospects directly and build relationships.
- The groups feature enables thought-leaders to lead conversations, share knowledge and demonstrate an expertise.
- You are also able to reach your potential audience with specialized content through publishing features, like Pulse.
Before you decide to implement a new platform for your existing marketing strategy, consider these questions. Who are you trying to reach and why? What channels are the most appropriate for your message? What type of content is appropriate for your intended audience?
As a leading B2B marketing agency, KEO Marketing believes that social media can increase brand awareness and engage your buyers. Using social media marketing for lead generation can set your brand apart from competitors and attract the prospects looking for what you do.