Have You Tried Growth Hacking? Trust Us, You Want to Read This
You likely know that the world of digital marketing has changed drastically. The explosion of mobile adoption has required B2B marketers to rethink their strategies and cut out old techniques that are no longer relevant. Last summer, Google admitted that for the first time, more searches took place on mobile devices than desktop computers. To be more specific, since the searches were from devices with screens less than six inches, this statistic excludes tablets as well. So how can companies get creative – and stay relevant? Growth hacking may be the solution.
Don’t worry; it’s not as scary as it sounds. Growth hacking simply means finding low-cost alternatives to marketing your brand. Since content is king and growth hacking is made for the online marketing avenues, it’s a win-win for B2B companies looking to promote your brand in an inexpensive way. Here are three examples of efficient and successful growth hacking techniques you can implement into your digital marketing strategy now:
- SEO or Search Engine Optimization
This technique has gained a massive following for businesses. The key is to make your content easy for search engines to find and rank on the first page in search results. Include relevant keywords in important areas of your site, like URL’s for example. You can also link to “expert” pieces establishing your company as a credible source, which in turn boosts your reputation with search engines.
- Utilize Social Media
Social media is fast, free and is an excellent way to engage with potential customers. Promote your content and encourage sharing by linking your social media to your online content. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. Make it easy for someone to share your content because they are likely to do so. Sharing is caring in the social media world!
- Include CTA or Calls to Action
A compelling call to action (CTA) is sometimes the most direct and easy way to engage customers with your content. We suggest actions such as “like” or “comment” to see more growth on your Facebook page. Use commonly understood terms like “share” to encourage widespread distribution of your content on multiple platforms. The more people share, the more brand awareness your company receives.
With so many techniques, it can be challenging to know where to start. As a leading B2B inbound marketing agency, KEO Marketing can help! We can lead the conversation on cost-effective inbound marketing strategies like SEO, and social media marketing.
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With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.