Decode Your Customers’ Behavior Using Intent Data
Now that customers make so many of their decisions online, B2B marketers are faced with the challenge of determining content that resonates with prospects. Today’s content marketing needs to be customer-centric and fulfill what buyers want and need.
Thankfully when customers take action on the web for any reasons, a digital footprint is left behind providing insight into that which they are searching. If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching.
So what should you do with that information? Compiling keywords and using them as inspiration for content is a good start. Creating optimized content has the potential to drive targeted traffic to your site. If you want to take your content marketing a step further, put yourself in the shoes of the prospect. Rather than create content around targeted keywords only, think about the problem your prospect is trying to solve and respond quickly to that.
Intent data can tell marketers exactly what a prospect is searching for, and help direct content calendars for driving leads. Know for sure what your audience needs and create content around that.
As a leading B2B marketing agency, KEO Marketing can help you discover the topics your audience is looking for and create content that solves their problem. Success comes when you stop guessing and start knowing how to create solutions for your customers.
Are you ready to receive even more qualified prospects? Then don’t waste another minute copying the tactics of your competitors. Download our complimentary Advanced Content Marketing Guide today.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.