KEO Marketing Publishes New B2B Marketer’s Guide to Results-Driven Mobile Marketing
Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands
Phoenix, AZ (February 17, 2016) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy. The latest in KEO Marketing’s Marketer’s Guide series, the new resource reveals how marketers can:
- Define their mobile marketing goals
- Connect specific tactics to those goals
- Increase online engagement and in turn, web traffic
- Create mobile-optimized content for various channels
- Use analytics to monitor progress and make adjustments
Using real life examples of mobile marketing in action, the guide shows readers how to connect mobile marketing tactics to every stage of the buying cycle. As a result, marketers will be able to effectively address the editorial, technological, organizational and tactical challenges inherent to building a sustainable mobile marketing strategy.
“This Marketer’s Guide comes at a time when B2B brands are paying closer attention to their mobile audience,” said Sheila Kloefkorn, president and CEO of KEO Marketing. “Organizations are realizing that all of their content, whether written, visual, or interactive, must be widely available across all devices. They’re also searching for new ways to stand out to mobile users, and this guide can show them how.
“The impact of mobile spans the entire digital marketing spectrum,” continued Kloefkorn. “At this point, it’s a given that a large percentage of potential buyers will find you, learn about you and even make purchase decisions without opening a laptop or using a desktop computer. As such, mobile marketing considerations are fundamental to your overall digital marketing approach. Any B2B marketer or business leader looking for a mobile marketing blueprint will love what they find in this guide.”
To download Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy, click here.
About KEO Marketing
KEO Marketing Inc. is a leading business to business marketing agency based in Phoenix, Arizona. KEO Marketing creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information visit keomarketing.com.