KEO Marketing Publishes Ultimate B2B Lead Generation Guide
New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals
Phoenix, AZ (January 20, 2016) – KEO Marketing (www.keomarketing.com), a full-service business-to-business (B2B) marketing agency, has released a new white paper, The Ultimate Guide to B2B Lead Generation Success, which provides a comprehensive roadmap for increasing the volume and quality of leads that organizations generate through digital marketing. The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves.
The B2B Marketing Success Formula, which the new white paper discusses in great depth, consists of the following activities and tactics:
- Insight Selling Strategy: Offering buyers a compelling new perspective on the business problems they face
- Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics
- Educational Content Marketing: Creating content that helps clients or customers research solutions
- Mobile, Local, Social: Connecting with leads wherever they are and on every device they use
- Marketing Automation and Lead Nurturing: Monitoring, tracking and propelling leads through a system that meets their needs throughout the buying cycle
“This white paper offers marketers and business leaders valuable insights on connecting with their dream customers and increasing sales,” said Sheila Kloefkorn, President and CEO of KEO Marketing. “That’s why we’re calling it The Ultimate Guide to B2B Lead Generation Success. It’s a comprehensive resource that covers the latest tactics and strategies B2B organizations must use to reach key audiences and bring in valuable leads.”
According to Kloefkorn, the new white paper draws on KEO Marketing’s extensive experience in B2B marketing and lead generation. “Throughout the guide, readers will see example after example of B2B companies that used our Success Formula to meet ambitious marketing and sales objectives,” she continued. “It’s one of the most thorough resources KEO Marketing has published to date. Every section contains valuable, actionable insights for B2B marketers in any industry.”
About KEO Marketing
KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, content marketing, search engine marketing and optimization, social media, website development, advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information visit www.keomarketing.com
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.