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B2B and Inbound Marketing Trends for 2016

INBOUND-TRENDSMarketers who want to lay the foundation for a successful New Year are likely reviewing their results from the current year and identifying what worked, and what didn’t. This is a great place to start reviewing where your existing strategy might need to be adjusted or expanded.

During this process, it is helpful to explore the latest industry trends and research tactics being used by successful marketers right now. This can help marketers ensure they aren’t missing out on potentially rewarding opportunities or overlooking tactics that successful marketers are leveraging to dominate now.

To assist marketers in developing their plans for the upcoming year, KEO Marketing has released a new guide entitled, “10 Trends B2B Marketers Can’t Ignore in 2016.” This easy to read report sums up the hot topics and trends for B2B marketers today and into the New Year.

Not surprisingly, the continued explosion of mobile plays a central role. It is critical that marketers make a point of targeting and accommodating mobile users. One way to do this is by increasing the focus on video content, which is very popular with the mobile audience.

The report also stresses the importance of using the many data-gathering tools available now to help gain valuable insight about customers, specifically related to their preferences and behaviors.

This is just the tip of the iceberg. For the full list of trends that successful marketers are leveraging for success, check out this new guide from KEO Marketing here.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.