Mobile Users Want Access to Local Business Information
It is a well-known reality that B2B marketing agencies today must make it a high priority to address the needs of mobile users. But even so, the results of a recent survey exploring mobile users’ behaviors and preferences offers some intriguing and somewhat shocking findings.
HubShout recently conducted a survey of mobile users to find out what is most important to them when visiting a business’ website. Among the revelations were some interesting findings about how heavily mobile users rely on their devices to provide information about local companies. A whopping 94 percent of respondents said they use a mobile device to search for local businesses. And 78 percent said they had discovered a business that they weren’t previously familiar with as a result of mobile search for local goods and services.
Including basic company information on a website may seem like a no-brainer, but apparently it’s something that many companies overlook. And it’s an oversight that can have significant negative consequences. Nearly half of the respondents said they are annoyed when they can’t find business hours on a website, and 42% need to see a phone number or address displayed prominently. Meanwhile, 88% want to see prominently displayed business hours, 85% want to see the phone number, and 82% need addresses and driving directions.
Including this type of information is particularly important if you want to capitalize on sales to mobile users, because they may be looking for details that help them act quickly, at a point when they ready to make a buying decision.
These findings support the advice we have shared here frequently in the recent past, specifically about how important it is for marketers to make both mobile and local a high priority. Social often represents the remaining part of the valuable trio that forms a foundation of the primary marketing strategy for many businesses today. You need to provide potential customers with the most pertinent information they need, when they need it, and in a place where they are able to view it.
Optimizing your web pages for mobile will go a long way in ensuring your business best serves mobile users, and will help you avoid the possible loss of business that some companies experience by failing to provide a good user experience for their mobile audience. Not to mention, failing to make your pages mobile-friendly can have negative repercussions when it comes to search engine optimization, as Google is now implementing steps to highlight sites that are optimized for mobile.
As an award winning B2B marketing agency, KEO Marketing can help with every part of your marketing strategy, including the elements that relate to mobile, local and social media.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.