Long-Tail Keywords for SEO Success
Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled.
Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more. They are also likely, with growing frequency, to be in the form of a question. That’s how people seek information these days, especially when using mobile devices. They are accustomed to asking their phone’s search assistant queries, and that in turn is how search results are determined.
Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords. Search Engine Journal, meanwhile, observed an equally respectable 78% increase in their organic traffic after taking the same approach.
There are several advantages to making long-tail keywords a priority. As we have already mentioned, it can lead to a very impressive boost in reach and traffic. In addition, it helps you identify someone’s search intent, so you can then best configure your content to fit that quest. SEO and good content, after all, are both all about providing a solution to a user’s problem or challenge. This boils down to a critical component of search engine optimization: matching consumer search intent.
Studying the long-tail keywords your customers and target customers are using will reveal their most important priorities and biggest challenges. This can provide you with valuable insight that can guide your content development. That’s important because Google’s current algorithm rewards content that is both high-value and relevant.
To compare various keywords and identify the ones that would be most promising for your goals, you would use the same tools as you always have used for choosing keywords. Namely, the Keyword Planner tool from Google. As always, your ideal scenario is to find keywords that get a high volume of searches but have as little competition as possible. After that, you need to incorporate those long-tail keywords into your content, using the standard best practices, such as those that help you avoid potential penalties for “keyword stuffing.”
This may take a little bit of extra time and effort, but going that extra step that can really pay off. By strategically focusing on well-chosen long-tail keywords, you can find yourself dominating the pack for those specific yet valuable query results. As a leading SEO agency, KEO Marketing specializes in assisting B2B companies with search engine optimization, and would be happy to help with your SEO needs.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.