Facebook Upgrades Ad Management Tools
We think it’s probably safe to say that every marketer wants their online advertising management process to be as simple and user-friendly as possible. So most of us celebrate when we hear about upgrades or enhancements that can make our lives easier when it comes to keeping our ad campaigns organized and under control.
If you are of the same mindset and you handle Facebook ad campaigns, you will be happy to hear of some recent developments the social media platform has just announced.
They have given both Power Editor and Ads Manager an overhaul, making it more convenient to create and manage ad campaigns. Both tools will now offer cleaner, simplified layouts and an array of new features, all geared toward making the platform more comfortable and user-friendly for advertisers.
In the Ads Manager interface, the most obvious change is the immediately noticeable streamlined version of the dashboard, which now puts metrics front and center. This makes sense, since this data is of critical importance to most advertisers. This gives users the ability to monitor ad performance and consult this data while creating or adjusting their ads.
Of course, accommodating the budget is also an important priority, so the Manage Ads section lets you track your recent spending and zero in on specific spending-related metrics.
Bulk editing features let you quickly adjust or duplicate ad campaigns, saving you considerable time if you tend to run multiple campaigns simultaneously or within a short period.
Power Editor, meanwhile, has also gotten a makeover. If you aren’t familiar with this tool, it is geared toward bigger businesses that tend to run several ad campaigns at the same time. The interface for creating ads is now larger and more user-friendly, and there are enhancements related to search and bulk editing. This means users can find what they need more easily, and make changes quickly even across numerous ad campaigns.
Facebook has said all of these upgrades are designed to help users better manage, monitor and optimize their campaigns while saving time and maximizing their budget.
Those are all goals we certainly support, and are the same type of objectives we generally focus on here at KEO Marketing when managing any sort of internet advertising campaigns for our clients.
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Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.