AdWords Now Includes Google My Business Ratings
A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. This could represent a big local search advantage to companies that succeed in earning good feedback via their listings.
The process will rely upon the use of local extensions. Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account.
This latest development moves that process a huge step forward. Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research. This prominent visibility can be a critical asset in giving businesses an edge over local competitors. Consumer reviews tend to be viewed as a powerful influencer, and positive reviews or ratings help to establish credibility and trustworthiness, both of which are significant factors for people seeking information to guide their local purchasing decisions.
As the Google announced noted, “Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.”
The ratings and reviews will appear in ads on desktops and tablets. You must have location extensions enabled in your AdWords account, but after that, the process will happen automatically and there’s nothing else you need to do.
With so many constantly changing factors involved in search engine optimization, particularly regarding local and mobile, we know the importance of enlisting a qualified SEO agency to help with all of these pieces. KEO Marketing can manage all aspects of your local search strategy and your online advertising campaigns.
DON'T MISS OUT
SIGN UP FOR UPDATES
Marketing insights and best practices from this blog will be delivered right to your email box.
With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.