AdWords Now Includes Google My Business Ratings
A new change will make Google My Business review and ratings much more important and potentially valuable. Google just announced that ratings from local Google My Business listings can now appear in Google Ads. This could represent a big local search advantage to companies that succeed in earning good feedback via their listings.
The process will rely upon the use of local extensions. Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account.
This latest development moves that process a huge step forward. Ratings can now be pulled into the AdWords ads, allowing potential customers to immediately see this feedback from other users when doing online research. This prominent visibility can be a critical asset in giving businesses an edge over local competitors. Consumer reviews tend to be viewed as a powerful influencer, and positive reviews or ratings help to establish credibility and trustworthiness, both of which are significant factors for people seeking information to guide their local purchasing decisions.
As the Google announced noted, “Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance.”
The ratings and reviews will appear in ads on desktops and tablets. You must have location extensions enabled in your AdWords account, but after that, the process will happen automatically and there’s nothing else you need to do.
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