Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”
PHOENIX, June 16, 2015 – KEO Marketing Inc., a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. In addition to receiving top honor for SEO, KEO Marketing was selected out of 145 marketing campaigns for the prestigious “People’s Choice” award for its website redevelopment services. The Phoenix chapter of the American Marketing Association hosted the annual awards ceremony that honors creativity and excellence of marketing professionals on June 12 at the Tempe Center for the Arts.
“We’re passionate about the full range of B2B marketing services and strategies we implement for our clients,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “Being recognized by both the esteemed panel of judges and the members themselves is an honor and a testament to the quality of work and dedication of the talent at KEO Marketing.”
Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. KEO Marketing redesigned the navigation of the company’s website to empower visitors to immediately drill down to the content that offers them the most value, no matter their talent solution needs or the size of their business. The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. Integrated live chat and calls-to-action on every page ensure that invested leads are quickly converted into paying customers.
To ensure quality SEO for the site, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy Profile Internationals products and services. By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. KEO Marketing also worked with the team at Profiles International to launch a large library of content, including videos, case studies, whitepapers, webinars and a “Workplace 101” blog, driving visitor engagement and the valuable backlinks that greatly influence page ranking.
As a result of KEO Marketing’s efforts, the Profiles International website enjoyed a marked increase in both overall traffic and lead generation. Post-redesign traffic from natural search increased by 86 percent and overall monthly traffic increased by 21 percent. Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
KEO Marketing has recently been the recipient of numerous awards including three Business Marketing Association’s 2015 B2 Awards for Mobile Responsive Web Redesign, Search Engine Marketing (SEM) and SEO.
About KEO Marketing
KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information visit www.keomarketing.com
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Linda Capcara Sheila Kloefkorn
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