Mobile is Now The Primary Venue for Local Search
Recent data released by the Local Search Association showed that 60 percent of American adults use smartphones and tablets when searching online for local information.
The activity is heavily influenced by a group the organization has dubbed “Mobile Fanatics.” These hardcore users of mobile devices use lots of gadgets in many different locations. The data showed this group conducts at least 10 searches per week on at least two devices from multiple locations. This type of technologically dependent consumer is essentially always shopping (or at least doing some sort of research that will influence their buying decisions). That’s because they are constantly connected and able to receive or access information anytime from anywhere.
Of course, this dominance by mobile in the local arena probably doesn’t come as much of a surprise to anyone who has been paying attention. Most local SEO experts predicted this would happen any time now, so it was just a matter of exactly when the threshold would be reached.
A few other interested stats found in the LSA report include:
- 52 percent of smartphone users look for local information in the car or on-the-go
- 90 percent of all users have used their devices while shopping
- 54 percent of smartphone users look for deals and 51 percent of users compare prices
This is just further evidence of the growing and increasingly powerful interdependence between local and mobile, which often also has a social connection thrown into the mix as well.
Businesses that want to take advantage of the vast potential opportunity mobile offers to influence offline purchasing activity need to seriously evaluate their local SEO tactics and try to identify ways in which they may be able to improve their efforts to connect with mobile users seeking local information.
KEO Marketing can help ensure your local search engine optimization is best complementing your mobile marketing strategy.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.