LinkedIn Adds New Analytics Suite for Content Marketers
LinkedIn continues to add more new features designed to support its mission of becoming a critical resource for content marketers, especially those in the business-to-business sector. The latest offering in its rapid succession of expanded tools for marketers is an analytics suite for publishing on LinkedIn.
These analytics will provide valuable insights into the people who are reading and engaging with your content. You can zero in on any of your past posts, and see detailed information about that post. This includes data about engagement in the form of likes, comments and shares. You can also see which LinkedIn members have shared or interacted with your posts.
Another handy element is the demographic information, which tells you a lot about the people who make up your readership.
This data can be a great resource in allowing you to evaluate and adjust your content strategy. You can see which of your posts are resonating with your audience, and where you might not be getting a worthwhile return on investment for your efforts. In addition, by checking out the location, job title and industry of the people who are reading your posts, you can determine if you are successfully connecting with the target groups you most want to reach.
By closely monitoring your analytics, you can track patterns regarding when your content seems to get the best response. You can also identify the referral sources that are driving people to your content.
Savvy marketers have by this point realized the importance of a well-planned content marketing program. KEO Marketing can help with your content marketing strategy, on LinkedIn and other platforms.