KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates
PHOENIX, Ariz., May 20, 2015 – KEO Marketing Inc., a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards.
KEO Marketing was recognized by BMA for the comprehensive website development it completed for talent management solutions company Profiles International. The company turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead.
“Comprehensive website development is one our core competencies and we’re honored to receive this prestigious recognition for it,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “The importance of having a website that is both mobile responsive and generates quality leads is one of the challenges that many companies face in the digital age.”
As part of the Profiles International engagement, KEO Marketing redesigned the navigation of the company’s website to empower visitors to immediately drill down to the content that offers them the most value, no matter their talent solution needs or the size of their business. The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. Integrated live chat and calls-to-action on every page ensure that invested leads are quickly converted into paying customers.
As a result of these efforts, KEO marketing was able to deliver increased site traffic, more robust lead generation, and higher conversation rates. The revamped and mobile responsive site enjoyed 21 percent increase in monthly traffic when compared to its predecessor. Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent. And conversion rates of those leads grew by 75 percent.
In addition to taking home a B2 award for web design, KEO Marketing was honored by the BMA for its work with Profiles International with an award of Excellence in Search Engine Optimization (SEO), as well as the Best in Category award for its Search Engine Marketing (SEM) campaign.
About KEO Marketing
KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information visit www.keomarketing.com
Media Contact: Company Contact:
Linda Capcara Sheila Kloefkorn
TechTHiNQ KEO Marketing
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Christian has over 5 years of experience in social media content creation, curation and management. He is passionate about thoughtful, creative branding and storytelling, and enjoys helping companies develop a strategic social media strategy. In addition to social media management, he is an experienced photographer and copywriter for many B2B and B2C brands. His understanding of consumer outreach and engagement, along with his eye for design, helps our clients target new customers, re-position themselves in the marketplace, or strengthen their existing audience.