KEO Marketing Captures Top Honor for Search Engine Marketing in Business Marketing Association 2015 B2 Awards
Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company
PHOENIX, Ariz., May 27, 2015 – KEO Marketing Inc., a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. Judges for the 2015 B2 awards considered over 875 entries before naming 113 Best of Category winners and 143 Award of Excellence winners.
“At KEO Marketing, we pride ourselves on delivering real value to our clients by staying on the cutting edge of B2B digital marketing strategy,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “This prestigious award is especially gratifying because it demonstrates that we can target our client’s most desired leads while keeping costs in check. I’m proud of my incredible team that made this award possible.”
KEO Marketing was lauded by BMA for its exceptional work for its client Profiles International, After engaging KEO Marketing to revamp its website, the global talent management solutions company once again turned to the agency to maximize the reach of its new messaging through a targeted SEM campaign.
To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website. The strategy included analyzing and identifying exactly which pain points drove prospective clients to the website, and then constructing paid search advertisements to run alongside searches for the keywords that defined those pain points. Results included a 500 percent increase in leads from Profile International’s paid search campaign while reducing the cost-per-lead by 58 percent.
In addition to taking home a B2 award for SEM, KEO Marketing was honored by the BMA for its work with Profiles International as a winner in both search engine optimization (SEO) and web design.
About KEO Marketing
KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information visit www.keomarketing.com
Media Contact: Company Contact:
Linda Capcara Sheila Kloefkorn
TechTHiNQ KEO Marketing