Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions.
PHOENIX, Ariz., May 14, 2015 – KEO Marketing Inc., a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards.
KEO Marketing received the award for its exceptional work for its client Profiles International, a global talent management solutions company. In engaging a full service B2B agency, Profiles International was able to ensure that their revamped website not only conveyed clear value to their potential buyers, but that it was also engineered from the ground up to offer superior SEO.
“KEO works hard to ensure our clients have every possible advantage in the competitive, ever-evolving world of search engine optimization,” said Sheila Kloefkorn, president & CEO of KEO Marketing. “By specifically tying SEO tactics to B2B marketing concepts, we’re able to help speed prospects along the sales cycle. We’re honored to be recognized for our expertise in this critical part of the overall marketing mix.”
Working with Profiles International, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy from the company. By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. KEO Marketing also launched a large library of content, including videos, case studies, whitepapers, webinars and a “Workplace 101” blog, driving visitor engagement and the valuable backlinks that greatly influence page ranking.
As a result of KEO Marketing’s efforts, the Profiles International website enjoyed a marked increase in both overall traffic and lead generation. Post-redesign traffic from natural search increased by 86 percent and overall monthly traffic increased by 21 percent. Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
In addition to taking home a B2 award for SEM, KEO Marketing was honored by the BMA for its work with Profiles International as a winner in both search engine marketing (SEM) and web design.
About KEO Marketing
KEO Marketing Inc., a leading business to business marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Some of the world’s largest brands have depended on KEO Marketing for marketing that delivers tangible and substantial results. For more information visit keomarketing.com
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Linda Capcara Sheila Kloefkorn
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