LinkedIn Releases New Guide for Marketers
It’s no secret that LinkedIn has been making a concentrated effort to focus on business-to-business (B2B) marketers over the past several months. It started with their acquisition of B2B marketing firm Bizo last year and continued with a series of new features, which most recently included the launch of a suite of products aimed at B2B marketers.
We are excited about the increasing emphasis that LinkedIn is putting on B2B marketers, and the new opportunities this can mean for marketers who want to generate high-quality leads and better target the right audience.
The latest LinkedIn offering for B2B marketers is a strategy guide to help marketers learn how to best use LinkedIn to increase awareness, influence perception, generate and nurture leads, and ultimately drive revenue.
The Sophisticated Marketer’s Guide to LinkedIn is filled with tips and insights from marketing thought leaders, as well as advice from LinkedIn’s own in-house marketing experts.
A major element of this guide is the emphasis on the connection between social media and content marketing, which LinkedIn says has become a vital part of any successfully integrated, full funnel marketing approach.
Highlights of this strategic guide include:
- tips on how to best use LinkedIn for lead generation (their research shows that 80% of social media B2B leads come from LinkedIn).
- how to take advantage of LinkedIn as a full funnel professional platform.
- ways to merge branding and lead generation as a powerful combination for ultimate effectiveness.
- ideas on how to get maximum results from features and tools such as Lead Accelerator and Sponsored InMail.
KEO Marketing can help you implement a marketing strategy that uses LinkedIn and all of its new tools to their full potential.