KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.
In the article, Sheila points out that local companies must work hard to interest skilled technical professionals who might otherwise gravitate toward Silicon Valley or other leading tech hubs. Fortunately, as she explains, most companies have valuable tools at their fingertips that can be a huge asset toward achieving this goal. Those tools are the same ones companies already use to communicate with customers and promote brand awareness. We’re talking about social media, along with inbound marketing tactics such as SEO.
Just as you want to convey a positive message to customers or prospects who might be looking for information about your company or industry, you should put the same effort into making a good impression on potential job candidates. Just like customers, job seekers will also begin their interaction with your company by researching it online.
Put the same emphasis on SEO into your job ads and employment information as you would into your sales materials or any other type of online marketing content. Talented professionals can’t apply for your positions if they don’t know those openings exist.
You also want to use social media to your advantage in connecting with job seekers and ensuring they have a favorable view of your brand. Aside from specifically spreading the word about job openings and connecting with potential applicants, you also want to use social media to establish your company’s expertise and cutting-edge personality, so professionals will not only know and respect your brand, but they will also see it as a place they might enjoy working.
Arizona Technology Council members have relied on TechConnect since 2005 as their go-to source for the latest news and happenings in the state’s technology community. Produced in conjunction with the Arizona Commerce Authority, TechConnect showcases Arizona’s technology community through profiles, feature stories, R&D analysis, entrepreneur spotlights and trend reports.
All of us here at KEO Marketing enjoy helping local companies discover how they can use social media, search engine optimization and other marketing tactics to generate leads, promote their brand and, yes, attract quality talent.