Now Available: Guide to Blending Search and Display
It’s here! The essential guide for marketers entitled “How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI” is now available from KEO Marketing.
The days when business-to-business (B2B) marketers could treat search and display as two distinct and separate entities are long gone. Consider these statistics:
- Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. (Specific Media)
- Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). (iProspect)
A successful online advertising strategy incorporates both search and display in a way that allows each to support and complement the other.
This concise, easy-to-read guide for marketers explores new developments involving both online advertising channels, and explains how these changes affect businesses and their advertising strategies. The report also shares tips on using the latest tools and resources for the most efficient comprehensive campaigns.
So what are you waiting for? Download this valuable Marketer’s Guide now!