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Google Makes Mobile Usability a Must

Google Makes Mobile Usability a MustMost marketers have long ago realized the advantage of making their web pages mobile-friendly, given the huge increase in the use of mobile devices. That’s how many people are now accessing your content, so it only makes sense that you would want to ensure that they have a good user experience.

But for those who have been slow to implement a mobile-friendly web design, there is no longer any question about when this must be done. You cannot afford to wait any longer, at least not unless you want your site to be practically invisible as far as Google is concerned.

Google recently announced that starting on April 21 it will be expanding mobile-friendliness as a ranking signal for mobile searches in all languages. The announcement notes that this will have a significant impact on search results.

This isn’t a total surprise, and in fact people who have been paying attention likely knew this was coming. Google started experimenting with highlighting mobile-friendly sites in searches on a limited basis a while ago, perhaps as a sort of warning signal that those who hadn’t yet implemented mobile design should hurry up and get moving.

Now that Google has announced a concrete deadline, businesses that have been procrastinating may have to scramble to get things updated quickly.

Marketers that are unsure if their web pages will meet the mobile-approved criteria can use Google’s mobile-friendly testing tool to check their site and get recommendations of any necessary upgrades or changes that may be needed. For a more comprehensive analysis, use the Mobile Usability Report in your Webmaster Tools account to get a complete list of any mobile accessibility issues across your entire site.

As always, we continue to strongly recommend responsive design as the best way to ensure your website is fully functional and accessible to visitors using any type of device. If you need help getting things up to speed in time for the Google deadline, let KEO Marketing help with your mobile marketing strategy.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.