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Google Updates Structured Data Tools

Google Updates Structured Data Tools Structured data is a critical component of a successful search engine optimization strategy. Search engines used structured data markup to find and filter search results. So if you want Google or other search engines to see and share your information correctly, you need to make this a high priority.

Unfortunately, structured data can be confusing and time-consuming to create and monitor. It also involves a collaboration between the marketing and IT teams, because the tech staff may actually create and insert the code, but they rely upon marketing to tell them which content must be emphasized.

In an effort to make things easier for everyone involved, Google recently announced updates to several tools and processes related to structured data. First, it introduced a new structured data testing tool, which is designed to better reflect how Google interprets a website’s structured data markup. This new tool provides validation for all features powered by structured data, offers support for markup in a certain syntax and displays syntax highlighting of markup problems.

Google also released new, simplified documentation for the vocabulary supported in structured data, based on input and suggestions from webmasters. In addition, the search engine simplified its policies on structured data usage.

All of this is intended to make things easier for webmasters to understand, allowing them to implement structured data more quickly and with fewer problems.

You can rely on KEO Marketing to help with all aspects of your search engine optimization strategy.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.