KEO Marketing

Be in the Know.

Google Testing Icons Indicating Mobile-Friendly Sites

Google Testing Icons Indicating Mobile-Friendly SitesMost B2B marketers by this point already realize the importance of offering a mobile-friendly online experience. But just in case they need a little more convincing, there are recent signs that Google may be making a special effort to indicate mobile-friendliness (or lack thereof) when displaying search results for mobile users.

Several sources have reported spotting special icons on mobile search results, highlighting the options with mobile-friendly sites. Other sources have shown results that take the opposite approach, warning users that certain sites haven’t been optimized for smartphones and other mobile devices. This seems to indicate that Google is toying with the best approach, experimenting to see how to best show mobile-designated results to those users.

While this will naturally be discouraging to businesses that haven’t yet optimized for mobile, it simply warns users of something they will discover on their own once they visit your site. It won’t take a mobile user long to determine if your site has been optimized for their device. If they encounter difficulties or are unable to view or interact with your site properly, they will quickly become annoyed and go elsewhere.

In other words, this is just yet another sign that you cannot afford to ignore the importance of a mobile-friendly site any longer.

With so many users accessing web content via a wide variety of different devices, we strongly recommend that businesses transition their site(s) to responsive design, ensuring compatibility with any type of device a visitor may be using. For businesses that cannot launch a responsive site immediately due to lack of time and/or resources, it’s a smart idea at the very least to create mobile-friendly versions of their most important or most commonly visited pages.

Don’t risk losing any further visitors (and possibly annoying existing customers). KEO Marketing can oversee your mobile strategy and help get your mobile-friendly site up and running right away.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.