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Search Marketing: Latest Google Panda Update

Google Panda UpdateSeems like we just had a Panda update, and now yet another one has been announced. Panda is of course the filter in Google’s search algorithm that weeds out sites with low-quality content. In other words, it is the watchdog charged with spotting the type of content churned out by content mills or other keyword-stuffing websites.  Google announced the gradual rollout of a new Panda update this week in a short post on Google+. (For the record, the last official update was in May.)

In theory, Panda is a friend of those marketers who take their duties seriously and work hard to create good content, since its goal is to keep outfits that rely on poor quality content packed with keywords from seeing an SEO benefit from those tactics.

In practice, though, some good marketers were unintended victims of earlier Panda updates, especially those at smaller businesses.

Perhaps in an effort to eliminate or lessen that fallout, Google says this new update will allow more small and medium-sized sites to rank higher, assuming they have quality content. Businesses in that category are most likely to see a benefit from this new Panda update, especially if they made adjustments to their content after the prior version of Panda went into effect.

Panda updates have been coming in spurts and stops, so there’s no way to estimate when the next one may be announced.

KEO Marketing can create a plan to help you best incorporate content development into your overall marketing strategy to best work with all aspects of Google’s algorithm.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.