Social Sharing on Mobile is Experiencing Tremendous Growth
If mobile usage had been building to an increasing roar over the past few years, it’s probably safe to say that this is the year when it reached an explosion that none of us can ignore. As new data shows, this is especially true when it comes to viewing and sharing content on social media. It seems like even those slow-to-adopt consumers who tend to be hesitant about using the latest tech tools are now jumping on the bandwagon in large numbers, perhaps because they have finally realized it’s futile to try and resist. Mobile usage has become such an ingrained part of daily life in the U.S. (and many other parts of the world) that those who don’t get on board get left behind and often miss out.
Savvy and forward-thinking marketers have seen this developing for some time, and many have already incorporated mobile into their marketing strategy, often to the point where it is now a core component of their strategy. We have been advising our clients to make mobile marketing a top priority, and have helped many start or ramp up their mobile efforts.
This trend shows no sign of slowing down, and if anything it is only growing stronger in favor of mobile. Data clearly shows that mobile usage is quickly outpacing that of desktop, with the gap widening considerably.
In the past few months alone, the growth has been somewhat astonishing, especially as it relates to how mobile and social intersect. Data recently released by ShareThis showed that social sharing via mobile devices jumped more than 30% in the second quarter of 2014 as compared to the previous quarter. Of that total, 3.5% growth came from tablets, with the rest attributed to smartphones. At the same time, sharing via desktops decreased by 5%.
While mobile users are sharing in strong numbers across all networks, Pinterest and Twitter have been especially popular among the mobile crowd. The ShareThis data also provided interesting insight into what topics tend to be most prevalent (and get the most activity) on particular networks. For example, parenting and politics are hot on Facebook, while Pinterest is heavily focused on shopping.
The bottom line is, marketers that have been slow to embrace mobile and incorporate mobile-friendly strategies into their plans can’t afford to wait any longer. If you’re not sure how to get started or need help creating or maintaining your mobile marketing strategy, KEO Marketing can help.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.