Sheila Kloefkorn on Mobile Marketing in AZ Business
Sheila Kloefkorn, president/CEO of KEO Marketing, is featured in the July/August issue of AZ Business Magazine. In a story entitled “Go Mobile or Go Broke,” she discusses the critical importance of an effective and thorough mobile strategy for businesses that want to be competitive and successful in today’s high-tech environment. She also shares tips and insights about how to best incorporate mobile tactics among your different channels and venues, such as local, search, email and web design.
One topic Sheila touches on is SoLoMo, the blend of Social, Local and Mobile that
characterizes many consumers today. In order to maximize the reach and engagement with these plugged-in consumers, businesses must find ways to use these various channels in a seamless and complementary way, such as by encouraging people to share updates on their purchases and “check-ins” on social media, asking them to review products online or employing geo-targeted campaigns and deals.
For small businesses with limited budget and resources, the prospect of starting a mobile strategy from scratch can be intimidating. But even if you have to start small and expand your efforts gradually, the important thing is to get started. Of course, KEO Marketing can help with all of your mobile marketing needs.
Check out all of Sheila’s advice in the digital version of AZ Business, available online now.