KEO Marketing

Be in the Know.

New Panda Update on the Horizon

Google PandaLooks like there’s a new version of Panda in the works. That’s according to Matt Cutts, whose official title at Google is Distinguished Engineer, but he calls himself the “head of Google’s Webspam team.”

At the Search Marketing Expo event held earlier this month, Cutts shared that the company is working on a next generation update to Panda, the search algorithm which has seen several updates in the past few years.

He described this new incarnation as a “kinder, softer Panda” and said it would be especially helpful to small businesses. He noted that someone on the team involved with this Panda upgrade is specifically focused on working on strategies to help small businesses and websites improve their search results.

Cutts didn’t share details about exactly what features or formulas might be implemented to help small businesses achieve these better results, nor did he give any specific timeline for when this upgrade may be completed. Small businesses will surely be eagerly awaiting updates, as they will welcome any changes that can help give them an edge in climbing higher among Google results. And of course it won’t just be the small businesses that reap the rewards. Users can also benefit if these upgrades allow them to get more targeted results that better fit what they need.

While you are waiting for the next Panda update, there are many things you can do right now to help improve your search results. We can analyze your search engine optimization tactics and identify ways you can do better.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.