New Panda Update on the Horizon
Looks like there’s a new version of Panda in the works. That’s according to Matt Cutts, whose official title at Google is Distinguished Engineer, but he calls himself the “head of Google’s Webspam team.”
At the Search Marketing Expo event held earlier this month, Cutts shared that the company is working on a next generation update to Panda, the search algorithm which has seen several updates in the past few years.
He described this new incarnation as a “kinder, softer Panda” and said it would be especially helpful to small businesses. He noted that someone on the team involved with this Panda upgrade is specifically focused on working on strategies to help small businesses and websites improve their search results.
Cutts didn’t share details about exactly what features or formulas might be implemented to help small businesses achieve these better results, nor did he give any specific timeline for when this upgrade may be completed. Small businesses will surely be eagerly awaiting updates, as they will welcome any changes that can help give them an edge in climbing higher among Google results. And of course it won’t just be the small businesses that reap the rewards. Users can also benefit if these upgrades allow them to get more targeted results that better fit what they need.
While you are waiting for the next Panda update, there are many things you can do right now to help improve your search results. We can analyze your search engine optimization tactics and identify ways you can do better.