Interesting Stats on Marketing Automation
Marketo recently teamed up with Software Advice to survey companies about their marketing habits and automation needs, and used that information to put together an interesting infographic called The State of Marketing Automation Trends 2014 highlighting some insights related to these topics.
Not surprisingly, one takeaway is that automation tools are becoming increasingly popular among marketers, many of whom are only just starting to investigate and experiment with these products.
So, who is looking at automation solutions most? It’s probably no big shocker that high-tech businesses are leading the pack. But consulting, manufacturing and media firms are also high on the list. The largest segment of buyers consisted of companies with fewer than 500 employees. This makes sense, as these companies have the strongest motivation to try and find ways to get maximum results from a limited staff.
Some other findings shown in the infographic include:
– 91% of buyers were evaluating marketing automation software for the first time
– 40% of buyers said their main goal was to improve lead management, while 30% were motivated by a need to automate their processes
– Lead nurturing was the most requested capability for marketing automation software, followed by reporting/analytics and lead scoring.
While marketing automation tools may be a good way to make your process more efficient and less labor-intensive, you still need actual humans doing the planning and brainstorming, and creating the strategies. That’s where KEO Marketing can help, as we handle comprehensive marketing strategy planning and execution for a wide variety of clients.