KEO Marketing

Be in the Know.

Coming Soon: What You Need to Know About SEO Now

There were a lot of changes and new developments related to SEO in 2013. Chief among those was the arrival of Hummingbird, a new Google algorithm (the all-powerful formula that determines the order of Google search results).

While there were of course a number of other updates and notable events—such as updates to Panda and Penguin—these were basically all smaller elements that played a supporting role to Hummingbird.

Naturally, it is important for marketers (and everyone else who cares about SEO) to learn everything they can about Hummingbird and the other related developments, so they can adjust their approach to SEO accordingly. Among other things, marketers will need to keep the new formula in mind when planning and creating their content, as Hummingbird favors certain types and formats of content more than others.

SEO in general—and Hummingbird specifically—is complicated and seems to be constantly changing, so it can be a challenge to try and keep up with all of the important things you need to know. Fortunately, we’ve given you a head start by compiling an easy-to-read report that reviews some of the most important things to keep in mind about SEO now in the post-Hummingbird era.

This Marketer’s Guide from KEO Marketing entitled, “Top 7 Things You Should Know About SEO and Social—Post Hummingbird,” will help you figure out where you need to focus your efforts in order to achieve the best results from Hummingbird’s formula.

This Marketer’s Guide will be posted soon, so watch for updates!


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.