KEO Marketing

Be in the Know.

Why You Need a Responsive Website

Your website may have an impressive (perhaps even beautiful) design and lots of valuable content, but those assets may be lost on visitors who cannot see your website in a convenient or readable way. And this is likely to happen for a large segment of your audience if you don’t have a responsible website.

If you aren’t familiar with the term (or have heard it but didn’t know exactly what it meant) you can think of a responsive website as a flexible website, or one that accommodates the user. This is a site that can adjust to whatever device the viewer is using to access it—so it looks just as good on a desktop as it does on a smartphone or tablet. While there’s a long technical explanation, basically the site detects which device someone who visits your site is using, and then immediately displays the layout and images optimized for that viewing method. The user doesn’t have to bother with the annoying process of trying to zoom in, scroll around or enlarge the screen in a frustrating effort to see what they’re trying to find.

Almost exactly a year ago, Pete Cashmore of Mashable proclaimed that 2013 would be the year of responsive design. As the founder of a site that often breaks news on tech and social media, Cashmore was of course on the cutting edge of this new design trend. But many others have since followed suit, as everyone seemed to scramble to figure out ways to make their sites more responsive.

While the term is relatively new, responsive web design has quickly become a major buzzword in the industry. That’s due in large part to the growing trend of users accessing the web on phones and mobile devices. This of course goes hand-in-hand with mobile optimization. Most marketers have already realized the importance of making their sites mobile-friendly. This takes that process a step further, ensuring that your site looks great to anyone, anywhere, on any device.

Needless to say, converting your site(s) to a responsive design involves some expense and manpower. But smart marketers view this as a worthwhile investment that ensures that visitors have a satisfying experience on your website, as opposed to quickly abandoning it in frustration. Remember, a visitor can’t interact with you or get value from your content and services if they cannot even see your material or navigate around your site.

Overwhelmed at the thought of incorporating responsive design into your websites? We provide an array of website design and optimization services, and can ensure your site provides the best possible experience for visitors.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.