KEO Marketing

Be in the Know.

Google Buttons Get a New Look

What do you think of the new Google +1 button? Don’t feel bad if you are right now asking yourself, “What new Google +1 button?” While the +1 and Share buttons have a slightly different look, most people haven’t even seemed to notice the makeover to the Google buttons yet. That’s partly because Google was relatively quiet about the button’s makeover and just introduced it discretely without much fanfare.

The main change relates to the color scheme. As Matt McGee at Marketing Land noted in his blog post, Google Quietly Intros New Google+ Share & +1 Buttons, the buttons are designed to be more consistent with the look of the Follow and Badge buttons.

From a graphics standpoint, there are some improvements that may not be obvious to the casual observer. The new buttons are designed for optimal viewing on high-dpi devices such as tablets and smartphones.

Of course, all the fancy buttons in the world won’t matter if you don’t have content worth sharing. If your content marketing strategy leaves something to be desired, we can help. Learn more about the copywriting and content development services we offer at KEO Marketing,


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.