Online Ad Spending Jumps in the U.S.
Companies continue to spend lots of money for online advertising campaigns, according to a recent report on U.S. advertising trends. Search-related tactics accounts for the largest portion of that spending, but mobile continues to gain ground quickly.
As Internet Retailer notes in U.S. Online Ad Spending Jumps 18% in the First Half of 2013, U.S. online advertising spending increased 17.9% in the first half of 2013, to nearly $20.07 billion (from nearly $17.03 billion for the same period last year), according to the Interactive Advertising Bureau.
The report, prepared by PricewaterhouseCoopers, also found:
• Mobile spending spiked 145% year over year in the first half to about $3.0 billion. That accounts for about 15% of the first half 2013 spending.
• Search spending jumped 7% year over year in the first half to $8.7 billion. That amounts to about 43% of online ad spending in the first half of the year, giving search the largest single share of that spend.
• Display advertising spending increased 9% year over year in the first half to $6.1 billion. Display accounted for about 30% of spending during the first half in the United States.
• Digital video spending increased 24% year over year in the first half to $1.3 billion. That accounts for about 6% of the overall first half spending.
• Other first half ad spending came from e-mail marketing, along with classifieds and lead generation.
To learn how one company conducted an effective online campaign despite budget challenges, check out the KEO Marketing case study, Online B2B Marketing and Lead Generation Tactics Increase Sales.