Online Ad Spending Jumps in the U.S.
Companies continue to spend lots of money for online advertising campaigns, according to a recent report on U.S. advertising trends. Search-related tactics accounts for the largest portion of that spending, but mobile continues to gain ground quickly.
As Internet Retailer notes in U.S. Online Ad Spending Jumps 18% in the First Half of 2013, U.S. online advertising spending increased 17.9% in the first half of 2013, to nearly $20.07 billion (from nearly $17.03 billion for the same period last year), according to the Interactive Advertising Bureau.
The report, prepared by PricewaterhouseCoopers, also found:
• Mobile spending spiked 145% year over year in the first half to about $3.0 billion. That accounts for about 15% of the first half 2013 spending.
• Search spending jumped 7% year over year in the first half to $8.7 billion. That amounts to about 43% of online ad spending in the first half of the year, giving search the largest single share of that spend.
• Display advertising spending increased 9% year over year in the first half to $6.1 billion. Display accounted for about 30% of spending during the first half in the United States.
• Digital video spending increased 24% year over year in the first half to $1.3 billion. That accounts for about 6% of the overall first half spending.
• Other first half ad spending came from e-mail marketing, along with classifieds and lead generation.
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