KEO Marketing

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PPC Tactics That Can Pay Off

Even if your PPC campaigns have been doing fairly well, you’d probably still love to find ways to get even better results. Fortunately, as the post, “9 Profitable Ways to Expand Your PPC” from PPC Associates notes, there are a variety of simple ways that you can maximize your PPC efforts.

A few of the suggestions, specifically relating to AdWords:

“1. Remarketing

Yeah it’s an obvious suggestion, but is your client running remarketing? If they are, are they making the most of it? There is so much that can be done here, from implementing Analytics remarketing to develop super-specific lists to running dynamic remarketing ads to customise creative, that setting up remarketing is a no-brainer.

2. Similar audiences

A relatively new AdWords feature, similar audiences allows advertisers to target new visitors that share interests with your current remarketing lists. It’s an easy way to reach new people and has been shown to increase conversions by as much as 31%.

3. Product listing ads

Again, I don’t really need to tell you about this, do I? PLAs are big news, generating 33% of paid search clicks in Q2 of 2013. But, if you’ve somehow missed the bandwagon on these, now’s the time to get on board.

4. Expanding keywords

You’ve covered all the obvious keywords, but you’d like to expand your reach, and you still want your campaigns to be profitable. Try using remarketing for search. Layer up your targeting so that your ads for related products and services only show to returning visitors, or new visitors, whatever sneaky great tactic suits your goals.”

Other tactics mentioned include moving campaigns to Bing and using custom audiences on Facebook.

To learn more about how to boost your PPC campaign, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.