KEO Marketing

Be in the Know.

Google Analytics Adds New Segmentation Features

Google Analytics SegmentationFor many experienced users of Google Analytics, Advanced Segmentation is one of the system’s top features. This lets you zero in on specific subsets of your traffic. You can then drill down even further by focusing on categories such as “paid traffic” or even create your own individual segments.

Well, the Google team has recently taken this popular feature and made it even better with some enhancements that will surely be a hit with users.

As explained in this Google blog post, “Re-imagining Segmentation In Analytics To Help You Make Better Decisions, Faster,” the new features will include:

User segmentation: In the past, advanced segments revolved around visits. Now, you can create a user segment which will include all visits of users who meet the criteria you specify. This is a valuable tool if you need to perform user-level analysis.

Sequence segment: This feature provide an easy way to segment users based on a series of on-site behaviors. For example, you can look at customers who started on a specific landing page, visited some particular pages and ended up converting. User sequences now let you define a sequence across multiple visits.

There’s also a new and improved user interface that offers better visibility and readability. For users maintaining a number of segments, new features are provided to filter, sort and search your segments in both grid view and list view.

The new version of Segmentation will be rolling out to users within the next few months.

Learn how to better utilize Analytics to guide your marketing strategies. Contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.