KEO Marketing

Be in the Know.

Benefit from Bylines (and Prepare for AuthorRank)

As a result of the recent Penguin update, content is more important than ever for SEO benefits. In order to boost brand trust—and establish the relevance and authority that Penguin values—you need good content, and lots of it.

By using Google’s Authorship feature, companies can now connect their content to specific people, establishing expertise for specific staff members and also putting a “face” on their brand. At the same time, it boosts the SEO presence of the content authors. At the same time, Google’s much anticipated AuthorRank system—which allows content experts to earn a reputation and following that gives them an SEO advantage—seems to be finally becoming a reality.

For marketers, understanding how all of these content issues affect your rankings is essential. That’s why you should check out Content Marketing, Meet Authorship: How (& Why) to Prepare for AuthorRank, a new white paper from online news and content agency Brafton. In this free resource, you will learn things like:

  • The benefits of Authorship markup for writers and brands
  • The potential SEO impact of AuthorRank
  • A history of Authorship technology
  • Answers to Authorship FAQs
  • How to set up Authorship on your website

Check out our content marketing resources to learn about other ways you can use content to boost your search rankings.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.