KEO Marketing

Be in the Know.

The Future of Google SEO

The next best thing to having an SEO crystal ball these days is having Google’s Search Engineer Matt Cutts give his two cents on what’s coming around the next corner on the search engine optimization front. Brafton, which recently published the engineer’s 10 SEO expectations for 2013, highlighted these and other key trends to keep an eye on:

1. Penguin 2.0

Cutts recently released a video on Penguin 2.0 noting that the refresh will have an even greater impact than the first version. SEOs must take a moment to evaluate their current backlink profiles to see where improvements can be made now that Penguin 2.0 is out.

2. No more ads, please

Google will also look to take a firmer stance against advertorials disguised as custom content. This threatens the black hat side of native advertising, but also encourages content writers and other marketers to dig deeper into their creative kits in order to generate compelling campaigns.

3. Say goodbye to spammy queries

Cutts also hinted that Google will eliminate spammy queries in general, like searches for “pay day loans” and other mature themes.

4. Next target: link networks

Google has already targeted websites with low-grad link portfolios, and it will continue its fight against bad links by going after wider networks. The search company engaged in this practice in the past, but its ongoing efforts remind SEOs to remain honest in their efforts to increase visibility in search.

Read Matt Cutts’ complete list of SEO expectations here.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.