Google+ is Gaining Prowess on the Social Media Front
Even with one of the Internet’s biggest names behind it, the Google+ social platform has been slow to gain traction in the digital world. That could be changing, according to eMarketer, which reports that Google+ has officially “trumped” Twitter and earned itself a second-place ranking among social account holders in the U.S.
“Google+, a social network which had been somewhat marginalized after a lackluster start, is proving itself in US user figures,” eMarketer reports. “The site had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders. About one-quarter of male and female web users were on the site.”
Referencing a March 2013 Burst Media survey, eMarketer says Facebook remained the leading social network by a wide margin, and that females were 6 percentage points more likely than male Internet users to have an account on the site.