KEO Marketing

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Google+ is Gaining Prowess on the Social Media Front

Even with one of the Internet’s biggest names behind it, the Google+ social platform has been slow to gain traction in the digital world. That could be changing, according to eMarketer, which reports that Google+ has officially “trumped” Twitter and earned itself a second-place ranking among social account holders in the U.S.

“Google+, a social network which had been somewhat marginalized after a lackluster start, is proving itself in US user figures,” eMarketer reports. “The site had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders. About one-quarter of male and female web users were on the site.”

Referencing a March 2013 Burst Media survey, eMarketer says Facebook remained the leading social network by a wide margin, and that females were 6 percentage points more likely than male Internet users to have an account on the site.



With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.