5 Ways to Avoid Conflict with a Penguin
According to Google, Penguin 2.0 is the most-talked-about algorithm update of 2013 for brands’ SEO strategies. The search-ranking signal targets websites with low-grade backlink profiles and has put fear in the heart of many companies that don’t want to see their positive search results wane.
To help marketers fend off potential PageRank downgrades brought on by Penguin 2.0, news and content marketing agency Brafton, put together a guide that lays out the timeline for Penguin’s existence – beginning when its first version hit the web – and provides tips on how to “Penguin-proof” a website. A few of the tips offered up include:
- Build out your home page with more content
- Create more landing pages
- Develop a site map
- Begin varied and dynamic organic linking
- Enhance social media presences
Check out the infographic:
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