KEO Marketing

Be in the Know.

5 Ways to Avoid Conflict with a Penguin

According to Google, Penguin 2.0 is the most-talked-about algorithm update of 2013 for brands’ SEO strategies. The search-ranking signal targets websites with low-grade backlink profiles and has put fear in the heart of many companies that don’t want to see their positive search results wane.

To help marketers fend off potential PageRank downgrades brought on by Penguin 2.0, news and content marketing agency Brafton, put together a guide that lays out the timeline for Penguin’s existence – beginning when its first version hit the web – and provides tips on how to “Penguin-proof” a website. A few of the tips offered up include:

  1. Build out your home page with more content
  2. Create more landing pages
  3. Develop a site map
  4. Begin varied and dynamic organic linking
  5. Enhance social media presences

Check out the infographic:

Brafton's Infographic: How To Avoid A Fight With Penguin


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.