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Understanding Facebook’s Edgerank

Social marketing is more than just posting a few interesting posts or stories on your Facebook or Twitter. A comScore report shows that people spend 40% of their time on Facebook in the newsfeed. Only 12% of the time is spent on profile and brand pages. This is why Edgerank is so important. Edgerank is the algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to deliver relevant content to that user.

We found this very cool and informative infographic below from PostRocket.

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    About Sheila Kloefkorn
With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
Sheila Kloefkorn (658 Posts)

With more than 20 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.


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