Tips to Improve Social Media Marketing Success
Businesses that understand social media marketing have a huge advantage over the competition. Not only can social media be used to connect with customers and increase sales, it can also be used to defend a company’s reputation when competitors aren’t playing nice.
Here are some social media marketing tips that can help plant a positive image in the minds of customers.
- Blog Content on Linkedin – Smart businesses regularly distribute blog posts to popular Linkedin groups. Building a solid customer following on Linkedin helps increase market penetration and protects your brand from the competition. Social media followers tend to be very loyal and will defend your brand to others that aren’t as convinced.
- Publically Build Trust – The best part about a social media marketing campaign is that it is online for all the world to see. That means that the competition is forced to sit aside and watch you address the problems and concerns of each and every customer. It also means that customers can see how hard you are working to give them what they want. Listening and actively answering concerns on social media goes a long way in building trust with the customer.
- Like Customers Back – Instead of trying to get customers to like your brand’s Facebook page and then calling it a day, like them back. Most businesses use Facebook as an extension of their mass-marketing advertising campaigns, but smart businesses use Facebook to communicate with customers just like customers communicate with their friends and families. Creating a small circle within Facebook can help nurture a more direct and personal relationship between the business and the customer.
- Getting Personal – Most businesses assign a faceless marketing employee to manage social media connections. Instead, get on Facebook yourself and set up video chat time for customers that subscribe to your brand’s Facebook page. Give them some of your personal time and let as many customers share their compliments and complaints as time allows. Make this about them and their needs, not about you and the company.
Every marketing department is talking about social media and how to exploit it to maximize profits. Instead of searching out ways that create more numbers to crunch, seek out personal connections with customers and watch the business take off.
Please contact us for more information about developing a comprehensive social media marketing campaign that connects personally with your customers.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.