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KEO Marketing Wins “2013 Marketer of the Year” Award in the “B2B Marketing Campaign of the Year” Category

Business Marketing Association Phoenix Selects CyrusOne’s “Expanding Brand and Leads” as Top Campaign

PHOENIX, May 3, 2013 /PRNewswire-iReach/ — KEO Marketing Inc. announced its client, CyrusOne Inc., was first selected as a finalist and then chosen the winner as ‘2013 Marketer of the Year’ in the ‘B2B Marketing Campaign of the Year’ category. ThePhoenix Business Journal, in partnership with the Business Marketing Association Phoenix, sponsored the awards program.

The award was presented at a breakfast event on Thursday, April 25, 2013 at The Arizona Historical Society in Tempe. Roy Vallee, retired chairman and CEO for Avnet, Inc., presented the keynote address at the ceremony.

KEO Marketing client CyrusOne, a global data center services provider, won top honors for its campaign focusing on expanding the company’s brand and generating new leads in advance of their IPO.  CyrusOne partnered with KEO Marketing to provideB2B inbound marketing solutions that would expand its brand visibility and deliver the highest number of qualified sales leads at a profitable cost.

Services provided during the campaign included Brand Visibility, Lead Nurturing, Search Engine Optimization (SEO), Pay-Per-Click (PPC), Display Advertising Management, and Web Development and Design. Through these services, KEO Marketing was able to drive more qualified visitors to the CyrusOne website, as well as capture and track information through lead generation forms, live chat and phone calls.

“We are so honored to have contributed to CyrusOne receiving this amazing award,” said Sheila Kloefkorn, president, KEO Marketing. “Just being selected as a finalist is truly an honor, but to win the ‘Marketing Campaign of the Year’ is a testament to our collective team’s hard work and our focus on achieving results.

“After one year, CyrusOne experienced measurable results in increased traffic, increased natural search visibility and rankings, increased leads and higher conversions with reduced costs,” continued Kloefkorn.  “For example, we were able to grow CyrusOne’s website traffic each month by 44 percent and average monthly natural search by 71 percent, among several other positive metrics.”

CyrusOne specializes in enterprise-class, carrier-neutral data center properties. The company provides mission-critical data center facilities for more than 500 customers, including nine of the global Fortune 20 and more than 100 of the Fortune 1000 companies. CyrusOne operates 24 data centers worldwide.

For more information on the CyrusOne campaign, download KEO Marketing’s case study.

KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results. For more information


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.