Why B2B Marketers Are Increasing The Marketing Budget
Planning a budget and resources and sticking to that budget have become even more important in this economic climate. Almost half of B2B marketers are increasing their budgets even though most businesses are facing financial struggles. A reason why most companies struggle in a down economy is they usually cut marketing first when it comes to budget costs. Instead they should do what most B2B marketers are doing and increase their marketing budgets. Customers do not stop spending in this economic climate, they just spend more strategically. Marketers should do the same. In the long term, continuing or increasing marketing budgets will give businesses a head start for when the economy turns around.
Don’t increase just to increase either. Make sure the budget is being spent wisely. This infographic, compiled by Ambassador, a service that helps turn your customers into brand ambassadors, illustrates where B2B marketers plan to increase their spending in 2013. Video content and social media will see huge increases in 2013.