Take Another Look at Twitter for Your Business Marketing Strategy
For businesses not actively using Twitter for advertising, now is the time to take another look. The relaunch of the Twitter for business site provides new features to improve the business use of Twitter in a company’s marketing strategy. With 200 million users to access, this re-launch signals an opportunity to be among the first to take advantage of these exciting changes.
Twitter has expanded the analytics available for using their ad campaigns. Small businesses are able to see which campaigns are getting interest using the new interface. Twitter’s idea is that knowing market engagement helps improve marketing strategies both on and off of the Twitter site.
Marketers give much acclaim to the new instructions on using Twitter for business. For business owners who do not know where to start, their videos and content are now effective guides to send you in the right direction. Content is divided for more experienced Twitter business marketers to find information to further their campaigns.
Twitter has been behind the curve of other social media markets like Facebook. The company recognizes this and is taking on the challenge of changing this image. The commitment they make to improving Twitter for business is just getting started. Business owners can expect further improvements based on the responses Twitter sees from their changes and future input from users.
A few other benefits of Twitter’s changes include:
- Access to Surveys
- Third-party Purchasing Options
- Gender Targeting
- Bid – based targeted ads as low as 1-cent
Full service online marketing companies are able to help businesses use social media outlets like Twitter to get in-bound sales. They keep up with the changes Twitter makes and can guide a business’ marketing strategy to take full advantage of them. For more assistance on your business marketing strategy, contact KEO Marketing for a free marketing audit. KEO Marketing provides affordable marketing plans that deliver results.