KEO Marketing

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Bing’s Snapshot Expanding With Satori Technology

Since June of last year, Bing has been expanding the “Snapshots” section of it’s search results page. They are getting ready to take another step in the evolution of the technology they call “Satori” that will understand relationships between people, places and things within search results.

In a blog published by Bing, Bing writes, “whether you’re searching for answers about a celebrity, co-worker, animal, geographic location, or man-made structure, Bing helps you understand the world around you by providing at-a-glance answers about the people, places and things you care about.”

Bing slowly has been showing signs of this new technology for some time now featuring better images of search results. Bing’s Snapshots has a similar look and feel to Google’s Knowledge graph, as shown below, so what’s the difference?

Bing is putting more emphasis on the “Satori” technology. For example, Bing understands Abraham Lincoln as an “entity” that is connected to other “entities” like people, places or even things like movies, such as “Lincoln” which came out late last year.


Google vs. Bing's Snapshot

Google vs. Bing’s Snapshot