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B2B Marketing Agency, KEO Marketing, Receives Highest Rating in “Business Equality Index” Survey

Six-Month GPGLCC Study Scores KEO Marketing at 100 Percent for Actively Supporting LGBT Workers and Community

PHOENIX, April 24, 2013 /PRNewswire-iReach/ — B2B marketing agency, KEO Marketing Inc. announced it has received the highest rating on the “Business Equality Index” survey recently released by the Greater Phoenix Gay & Lesbian Chamber of Commerce (GPGLCC).  Conducted over a six-month period, the GPGLCC study measures how equitably local businesses treat their Lesbian, Gay, Bisexual and Transgendered (LGBT) employees.

KEO Marketing scored a perfect 100 percent for actively promoting workplace equality and supporting LGBT workers.  Other contributing factors to the company’s high score were benefit provisions for domestic partners, active participation in the LGBT community, as well as advertising, donating and volunteering on behalf of LGBT issues and causes.

This study has only been conducted twice in Arizona history and only a few similar studies have been conducted in the United States.  Of the total number of companies responding, 19 employers scored 100 percent, including KEO Marketing.  A total of 45 companies scored 80 percent or higher.

“Participating in the GPGLCC study demonstrates our unwavering commitment to equality, diversity and inclusion in the KEO Marketing workplace,” said Sheila Kloefkorn, president, KEO Marketing. “But scoring 100 percent shows how much we truly value our LGBT employees and the community at-large.

“KEO Marketing commends the GPGLCC for developing an ongoing tool to shed light on how equitably local businesses treat their LGBT employees,” continued Kloefkorn.  “The Business Equality Index plays a significant role in both economic development and educational functions.”

To download a copy of the GPGLCC final report, visit and click on the Business Equality Index link. For more information on KEO Marketing, visit


KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements strategies to help clients increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing, and more. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that deliver tangible and substantial results.  For more information


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.