Sense Networks recently announce survey results about mobile advertising that suggest that in real time bidding, geographically targeted ads lead to higher returns on investment for advertisers. It seems that everyone is agreeing. Berg Insight is predicting a substantial growth in “real-time mobile location-based advertising and marketing” by almost 65%
Six-Month GPGLCC Study Scores KEO Marketing at 100 Percent for Actively Supporting LGBT Workers and Community PHOENIX, April 24, 2013 /PRNewswire-iReach/ — B2B marketing agency, KEO Marketing Inc. announced it has received the highest rating on the “Business Equality Index” survey recently released by the Greater Phoenix Gay & Lesbian Chamber of Commerce
Planning a budget and resources and sticking to that budget have become even more important in this economic climate. Almost half of B2B marketers are increasing their budgets even though most businesses are facing financial struggles. A reason why most companies struggle in a down economy is they usually cut
Google announced some significant changes to their Google Places dashboard. The importance of local has been emphasized by Google for some time now. These changes are huge in how ‘local’ is handled by Google. A recent article from Myles Anderson at SearchEngineLand.com broke down the changes Google is laying out.