LinkedIn Waves Goodbye to ‘Answers’
One of LinkedIn’s unique and staple components was its ‘Answers’ section of the website where users could publically ask and answer questions, typically related to business and commerce. For years, marketers and business owners leveraged Answers to define themselves as thought leaders or experts in their industry and to develop warm leads.
As of January 31st, LinkedIn is pulling the plug on Answers, citing a lack of engagement. In an official e-mail that went out to some LinkedIn users, they stated, “We will be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn.”
Another key section within the LinkedIn network is ‘Groups.’ Groups allow active users to participate in an open or private forum, ask questions, poll the group and update statuses within the community. Essentially, it holds the same capabilities of ‘Answers’ but in a more targeted fashion. This is likely where users will flock to ask questions and service providers will be waiting there to answer them.
Other alternatives remain, such as Quora and the recent addition of ‘Communities’ to the Google+ social network. However, LinkedIn remains as the go-to professional network, especially for B2B organizations.