Google Authorship: How Two Little Tags Are Changing SEO
Google has recently introduced a new addition to its natural search results pages, one that is quickly changing SEO and what results are shown on Google’s first page results. It is called Google Authorship and its larger purpose is to allow authors and publishers of content on the internet to claim their work and receive credit where credit is due.
Verified authors and publishers through Google Authorship receive credit for publishing their unique content and receive preferential spots in Google’s natural search results, both for the publisher and the author. This featured content which includes pictures of the author or company logo can drive more traffic to your website and encourage them to connect with you on the Google+ social network.
There are two tags that make this possible: rel=author and rel=publisher. The rel=publisher tag has the following benefits:
- Tying an organization’s official Google+ business page to the company website
- Giving the business profile preference in the search engine results pages
- Make the profile Google Direct Connect eligible
- Aggregating all of the company’s +1’s to a single account
While the rel=author tag has an even greater impact by:
- Promoting individuals and their unique, share worthy content
- Provide credibility to their content and garner significantly more exposure
- Allow searches to easily view more content created by the writer
Leveraging these two new tags requires the proper setup of Google+ Business and personal profiles and linking them to your website and your blog, among other steps. While new, these tags are already showing up in top search results and is likely to disrupt how SEO’s and organizations strategize to show up on the 1st page of Google.
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With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.