KEO Marketing

Be in the Know.

Social Media Captures 31% of Smartphone Internet Usage

A recent study conducted by GfK, shows that not only are people spending more time on mobile devices (which isn’t anything surprising), but that mobile phones account for 17% of the total time spent on the internet and people are spending nearly one third of their time on social media networks.

The way people are using their different internet-connected devices are rapidly changing and the gap has widened from previous years. For example, people only spend 18% of their time on social media sites when browsing from a computer and video watching (namely, YouTube) mainly takes places on PCs rather than on smartphones.

Other major data points include:

  • Consumers spend 11% of their time searching on PCs, 9% on smartphones
  • Check their mail 18% of the time on PCs, 16% on smartphones
  • Blogging 4% on PCs, 3% on smartphones
  • Listen to music 3% on PCs and 6% on smartphones

Overall, mobile phones now account for 17% of time spent online (up from 12% in 2011), tablets doubled to 6% from last year along with internet-enabled PCs doubling to 4%.

As it seems that nearly every device with an electronic screen is becoming internet-enabled, consumers will be checking-in, replying to e-mails and searching in ways that wasn’t possible in years before. Social media is just one area that is commanding consumer’s attention and shows the importance of well-executed social media marketing strategies for brands.

For more information on the latest digital trends and social media marketing, contact KEO Marketing today.


With more than 25 years of hands on marketing strategy and operations experience, Sheila Kloefkorn is dedicated to developing marketing strategies and plans that help clients succeed. Some of the world's largest brands have depended on Sheila for marketing programs that delivered tangible and substantial results. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing, email marketing, website design, marketing plans.