Social Media Captures 31% of Smartphone Internet Usage
A recent study conducted by GfK, shows that not only are people spending more time on mobile devices (which isn’t anything surprising), but that mobile phones account for 17% of the total time spent on the internet and people are spending nearly one third of their time on social media networks.
The way people are using their different internet-connected devices are rapidly changing and the gap has widened from previous years. For example, people only spend 18% of their time on social media sites when browsing from a computer and video watching (namely, YouTube) mainly takes places on PCs rather than on smartphones.
Other major data points include:
- Consumers spend 11% of their time searching on PCs, 9% on smartphones
- Check their mail 18% of the time on PCs, 16% on smartphones
- Blogging 4% on PCs, 3% on smartphones
- Listen to music 3% on PCs and 6% on smartphones
Overall, mobile phones now account for 17% of time spent online (up from 12% in 2011), tablets doubled to 6% from last year along with internet-enabled PCs doubling to 4%.
As it seems that nearly every device with an electronic screen is becoming internet-enabled, consumers will be checking-in, replying to e-mails and searching in ways that wasn’t possible in years before. Social media is just one area that is commanding consumer’s attention and shows the importance of well-executed social media marketing strategies for brands.
For more information on the latest digital trends and social media marketing, contact KEO Marketing today.